Long live Recaro! The seat manufacturer was saved from bankruptcy by an Italian parts supplier


Such information appeared a few months ago Recaroa well-known seat manufacturer, died. In fact, the information only came to light after Recaro failed to deliver the seats Ineoswhich stopped production of its Land Rover-style SUVs. Fortunately, the iconic German seating company will live on, at least for now, as it has been rescued by Proma Group, an Italian parts supplier.

The Proma investment deal could get Recaro back on its feet as early as January. While Proma will take over Recaro, many of the original employees in sales and technology in Stuttgart, Germany will be retained to create a smoother transition. So if there are companies like Ineos waiting to fill their backlog, they can get their seats pretty quickly.

Recaro

“Our investment in RECARO Automotive will strengthen our ability to deliver a premium seating product while embracing the most advanced innovations in the automotive sector,” said Proma Group CEO Luca Pino. “The RECARO name is known worldwide as a benchmark of German industrial technology, and the Proma Group, a symbol of Italian manufacturing excellence, is excited about the future and quality that will be revealed in the automotive market thanks to the merger of the two companies. top-notch companies.”

It’s always difficult to see a brand like Recaro, with such an incredible history, endure financial difficulties and fall into the hands of bigger fish. You never know if a new parent will share the same values ​​that made the original company so famous. At the same time, we are glad to see Recaro saved from financial ruin, as the automotive world is a better place with Recaro. Now, if you’ll excuse me, I’m going to go pretend that I can afford to supply a set Pole position seats in my E90 3 Series line.

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