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In an era of change artificial intelligence Generative to the driving force behind it all, many believe this development will lead to the end of the empire Google In the world of research, this view is supported by prominent statements from leading figures in the field of technology, where… Sam Altmangeneral manager of the company OpenAI The owner ChatGPTthat artificial intelligence has a real chance to push Google aside, while Bill Gates believes that emerging artificial intelligence will take over advanced search tasks, preventing users from visiting any other site.
The possibility of Google search becoming a thing of the past is a topic that Google also resorted to using a few days ago as an argument to defend itself against a court decision accusing it of illegal monopoly, as Google management saw that its engine could be destroyed with the change of artificial intelligence and other technologies. A new way of searching for information.
On the other hand, some observers believe that we must be modest when predicting what will happen to Google’s search for information upside down, but Google Drive He may be one of the biggest beneficiaries of this change, not the other way around.
Competitors could not topple Google
According to a report prepared by the Washington Post and reviewed by the Iqtisad Sky News Arabia website, going back in history shows that when phones iPhoneand applications Facebook Twitter and Instagram are relatively new. It was common to hear from Silicon Valley pioneers that users rely on smart apps to get to what they want, instead of searching on Google else… The ad they see there means less time and fewer ads on Google, but this scenario did not happen, because Google managed to outmaneuver those who posed a threat his dominance.
It is true that many users are resorting to it today Tik Tok And Reddit and Facebook and Yelp and Amazon And Instagram, when they want to know something or look for products or advice, but what was completely wrong was the belief that these sources will make users less dependent on Google, such as smartphones andSocial media It made Google search stronger, not weaker.
This trend is confirmed by official data published by Google. Internet Billions of searches through its engine, while today this number has grown to trillions of searches.
In terms of revenue, in 2010, Google collected about $20 billion from ads, mostly from search-related ads, while in 2024, it is steadily moving toward nearly $200 billion from in-search ads.
Google has two options
Oxford AI consultant Hilda Maalouf says, in an exclusive interview with the website “Iqtisad Sky News Arabia”, that the debate is increasing on whether generative artificial intelligence poses a threat to Google’s dominance in the field of information search, as this new technology could us actually draw far About Google in a way that no other innovation so far has not had, but seeing the fact that Google often does not resist new technologies, but tries to adopt them in its business, the fear that generative artificial intelligence will kill the number. one search engine in… The world is an unjustified fear.
Maalouf explains that Google has two options: either partner with artificial intelligence and strengthen its position in the world of search, or consider this new technology a fierce opponent. She expects Google’s search engine to seek to make artificial intelligence its ally. in an era where users are looking for answers, especially since Google adapts perfectly to the new habits of Internet users and follows the process of their transition from the device. Computer Smartphones, at a time when many are betting that the smartphone will kill Google, whose business was previously based on computers.
Why doesn’t Google go down?
Maalouf confirms that artificial intelligence is not the end of Google, but a natural upgrade for it, and the way we search for information, in the era of generative artificial intelligence, will no longer be just a tool for finding information through. showing links, it will already develop into an intelligent system that communicates and dialogues with users, to analyze them and provide quick and accurate answers based on what you learn from them.
According to Maalouf, Google is not a bystander in the AI race, but it has invested heavily in the development of advanced tools, such as Gemini and its search engine integrated with artificial intelligence, and the broad dominance it enjoys in the digital advertising market, and its network of integrated services, including YouTube and Google Maps, ensures that it remains at the forefront of the digital search scene, which makes the threat of competitors less realistic than what is promoted, noting that Google has stated in court that it is generative artificial intelligence. can destroy its browser is an attempt to garner sympathy ahead of Lawsuits seeking its division under monopoly charges.
A mistake that repeats itself over time
In turn, technical developer Fadi Haimour said in an interview with the website “Ektisad Sky News Arabia” that predictions about the disappearance of Google were wrong in the past, and will be wrong in the present moment, and that it may be correct to conclude what will happen in future, from the steps taken by Alphabet, the company’s owner Google, immediately after the appearance of ChatGPT, as the company then rushed to launch a competing model of generative artificial intelligence, currently named Gemini, in order not to. to leave the field empty in front of its new competitor, OpenAI knows well that artificial intelligence Generative is a revolutionary technology and OpenAI should not be allowed to take advantage of this technology alone, knowing that the Gemini model was not ready when it was launched and that it had a cold name before.
Haymore affirms that social media and smartphones have changed the way we get information, spend time, and even the way we spend money, and now generative artificial intelligence is once again coming to reshape these habits, stressing that searching for information on the Internet will transform from traditional process into a very advanced experience, since the user will not have to browse several pages to get what he wants, he will already get answers tailored to his precise needs, but what will change in this context is that the arena will not remain limited to Google, as he will witness intense competition with new search engines, such as developed by OpenAI.
